Case study — Identity — 2026

Halfday

ClientHalfday
ScopeIdentity, art direction
SectorLifestyle
Year2026
Halfday — hero media, greyscale

A travel brand that packs light.

NamingLogotypeArt direction
The brief

Halfday makes carry-on luggage for people who never check a bag. We built the name, the mark, and a visual system that moves as fast as its customers do.

Placeholder process copy — swap for the real story: what the client came with, the argument we made, and what shipped. Keep it to three or four sentences; the work carries the rest.

Halfday — detail, 3:2
Placeholder caption — name the artefact.
Halfday — application, 4:3
Halfday — application, 4:3
Next project Northbank ↗
Two slots open — Q4 2026